Google is revisiting the “Get The Message” publicity campaign started last year to pressure Apple into adopting the Rich Communication Services, or RCS, messaging protocol. The latest installment includes new content and a cheesy video advertising a fake “iPager” gadget — a jab at Apple for converting iMessages texted to Android devices into old-fashioned SMS and MMS.
“iPager isn’t real, but the problems that Apple causes by using SMS are,” said Google in the video description on YouTube. “Let’s make texting better for everyone and help Apple #GetTheMessage and upgrade to RCS.”
RCS offers several improvements to messaging, including end-to-end encryption, read receipts, and the ability to share high-resolution photos and videos….
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